These chapters deal with how to set up your own space and studio, how to get employees and how to keep them. How to develop and nurture a creative staff, and even the mundane aspects of running a studio. One of the most interesting things about this chapter was that finding employees can be so hard, because if they are any good they have aspirations of setting up their own studio, so they are basically just marking time before they move off into their own career. How to promote yourself and strategies to get the job done were also covered. He also touches on clients and how to deal with difficult and tedious clients, as well as nurturing your great clients.
Reading #12, 13, 14 – Ch. 5, 6, 7 June 12, 2009